Smart Spaces, Smart User: Teaching with Real Experiences
The main challenge was the identification and selection of influencers who would agree to collaborate through product barter and, in addition, grant their image rights for future brand publications. Additionally, a quarterly KPI of 60 influencers was established, covering various categories such as Tech, Lifestyle, Moms, Travelers, and Pet Friendly.
Results
- In total, 687,819 accounts and 996,483 streams were reached during 2025.
- To date, we have worked with 125 influencers across various categories, including Lifestyle, Foundations, Pet Lovers, and Moms.
- As of today in 2025, 27 stories, 55 reels, 39 collaborative reels, and 21 TikToks have been published.
There were 26,159 interactions and 2,707 clicks on the brand's Instagram account.
Why was it a success?
Because visibility was given to the different devices the company has to make life safer and more comfortable through the voices of journalists and content creators.