For years, PR has worked to be relevant to journalists, influencers, and other key stakeholders. Today, we must add another decisive audience to that list: artificial intelligence systems. In this new context, GEO (Generative Engine Optimization) is consolidating itself as an essential tool for communication professionals. Although [...]
As with any year-end and new beginning, the need arises to pause and review what we did well and where we could have acted better. At GJ Comunicaciones, this reflection is part of our culture. Self-criticism is an engine that drives us to take corrective and proactive measures that keep us in […]
A couple of months ago, one of my clients, Legacy Network, invited me to lead a section of the “Effective Pitches for the Next Gen” workshop at the Legacy Summit 2025, aimed at second, third, and fourth generations. My first reaction was surprise: I've never stood in front of an investor asking for capital. My […]
I believe that many—if not all—of us who work in the world of communication and PR have asked ourselves these questions in the face of the accelerated advancement of artificial intelligence. Undoubtedly, all these questions are relevant, and some of the answers are still uncertain, as the disruption of AI has clearly not...
As long as I can remember, public relations, PR, and strategic communication were discussed in my house. My mother, Guiomar Jaramillo, was one of the pioneers in the field in Colombia, so I grew up hearing these terms every day. I remember that as a child, I never quite understood what she did. When asked in [the]
A few weeks ago, I experienced a personal situation that could easily be classified as a small crisis. On a Bogotá-Mexico flight, my wallet with my passport disappeared inside the plane. When I arrived at immigration, I simply didn't have it. After four hours of searching by Avianca ground staff, it never turned up. I couldn't enter […]
Modern companies, regardless of their sector, size, structure, or origin, are no strangers to the need to have a PR (Public Relations) team integrated into their operations, as this is an element conceived as a tool of great importance when it comes to boosting a business organization, due to the fact that […]
Just like many sectors that have been impacted by the digital revolution, public relations (PR) is not far behind. In recent years, new technologies have not only redefined the media landscape, but have also raised user expectations for personalized experiences, as well as […]
Currently, companies across all sectors and industries are looking to develop communication strategies with specialized professionals to help them position themselves with the media, disseminate their brand message, improve their reputation, and also be prepared for crises. Therefore, it is crucial to know how to select an agency dedicated to [...]
Below are some thoughts on how a communications advisor can build trust with clients. In fact, a determining factor in the practice of communication and human relations is trust, which for many is a value, for others an attitude, and for everyone a condition that makes the difference between […]
