An agency's trajectory is measured not only by time but by the consistency of its purpose and its ability to transform without losing its essence. At GJ Comunicaciones, we have traveled a path full of learning, challenges, and reinventions that began with my mother 30 years ago, Guiomar Jaramillo, a woman who [...]
Recently, in a group of consulting professionals, we had an interesting conversation about customer service. The central question was: Is it possible to objectively measure quality when what is delivered are experiences, perceptions, and emotions? Some, with absolute conviction, asserted that it is. That there are enough metrics today to do so. […]
When we receive a brief or begin to understand a client's needs, the first thing we ask is whether the communication is directed at other businesses (B2B) or at end consumers (B2C), because the tone, messaging, aesthetics, and channels define everything. Traditionally, B2C communication is conceived as creative, emotional, and […]
Today, when we talk about social networks, we almost always think of digital platforms. We think of followers, content, algorithms, trends, professional connections, DMs, and conversations that happen on a screen. However, there is another type of network, less visible, less immediate, and perhaps because of that, somewhat deeper: the human networks that sustain us, […]
Over the past decade, ESG has transitioned from a concept exclusively associated with corporate sustainability to a structural factor of competitiveness. Today, it is no longer a peripheral or reputational issue in the traditional sense. It is a variable that directly impacts access to capital, relationships with markets, and […]
More than generating sales, public relations builds reputation, trust, and long-term sustainability. In times of budget cuts, investing in perception can make the real difference. Throughout our 30-year history at GJ Communications, we have worked with over 1,800 clients from various sectors; and on this journey, we have noticed […]
The public relations and communications industry contributes significantly to the events sector in Colombia, becoming a strategic ally for clients and brands seeking media coverage and visibility. Furthermore, the participation of spokespeople in these spaces generates positive impacts on companies, contributes to reputation building, and the [...]
Participatory communication requires, above all, changes in the way “communicators” think, Jan Servaes & Patchanee Malikhao. Let's start with a brief definition of what communication is according to Paulo Freire, a Latin American educator, which is understood as the exchange of information between several parties, in order to transmit or [...]
Communication is an art that is learned and practiced constantly. The first thing humans learn is to communicate with their bodies, even before using words. From the moment we’re born, we learn certain codes that allow us to communicate basic needs such as “I’m hungry,” “I’m sleepy,” and “I’m in pain,“ among others. Later, thanks to […]
Among the many definitions of consulting that exist, there is one that forcefully expresses the essence of this art. Santiago Quijano, author of the book Human Resources and Consulting in Organizations, has defined this profession as “a type of helping relationship.” You couldn't ask for better! Consulting is just that, it's a human working relationship [...]
