Perspectives

As long as I can remember, public relations, PR, and strategic communication were discussed in my house. My mother, Guiomar Jaramillo, was one of the pioneers in the field in Colombia, so I grew up hearing these terms every day. I remember that as a child, I never quite understood what she did. When asked in [the]

Over the past decade, ESG has transitioned from a concept exclusively associated with corporate sustainability to a structural factor of competitiveness. Today, it is no longer a peripheral or reputational issue in the traditional sense. It is a variable that directly impacts access to capital, relationships with markets, and […]

A few weeks ago, I experienced a personal situation that could easily be classified as a small crisis. On a Bogotá-Mexico flight, my wallet with my passport disappeared inside the plane. When I arrived at immigration, I simply didn't have it. After four hours of searching by Avianca ground staff, it never turned up. I couldn't enter […]

More than generating sales, public relations builds reputation, trust, and long-term sustainability. In times of budget cuts, investing in perception can make the real difference. Throughout our 30-year history at GJ Communications, we have worked with over 1,800 clients from various sectors; and on this journey, we have noticed […]

The public relations and communications industry contributes significantly to the events sector in Colombia, becoming a strategic ally for clients and brands seeking media coverage and visibility. Furthermore, the participation of spokespeople in these spaces generates positive impacts on companies, contributes to reputation building, and the [...]

Just like many sectors that have been impacted by the digital revolution, public relations (PR) is not far behind. In recent years, new technologies have not only redefined the media landscape, but have also raised user expectations for personalized experiences, as well as […]

Participatory communication requires, above all, changes in the way “communicators” think, Jan Servaes & Patchanee Malikhao. Let's start with a brief definition of what communication is according to Paulo Freire, a Latin American educator, which is understood as the exchange of information between several parties, in order to transmit or [...]

Communication is an art that is learned and practiced constantly. The first thing humans learn is to communicate with their bodies, even before using words. From the moment we’re born, we learn certain codes that allow us to communicate basic needs such as “I’m hungry,” “I’m sleepy,” and “I’m in pain,“ among others. Later, thanks to […]

Currently, companies across all sectors and industries are looking to develop communication strategies with specialized professionals to help them position themselves with the media, disseminate their brand message, improve their reputation, and also be prepared for crises. Therefore, it is crucial to know how to select an agency dedicated to [...]