MEDIA RELATIONS
OBJECTIVE:
strengthen Autodesk’s relationship with specialized and general media through a field visit that allowed us to communicate in Colombia for Autodesk, it’s client Conconcreto and the public institution IDU.
11 publications
![Imagen1](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen1.png)
6
![Imagen 1](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-1.png)
2
![Imagen21](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen21.png)
3
![Imagen 2](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-2-1.png)
Audience
210.986.042
210.986.042
STRATEGY:
create a narrative to explain with concrete and local examples how BIM and its adoption in public and private projects benefit citizens and the development of cities and simplify the construction language.
![Imagen 1](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-1-2.png)
Tier 1 = 11
![Imagen 5](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-5-1.png)
AD Value
$157.329.898.915
COP
$157.329.898.915
COP
![Imagen 0](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-0.png)
PR Value
$471.989.696.745
COP
$471.989.696.745
COP
TACTICS:
- We worked for hand in hand with Conconcreto and the IDU to draft a press release highlighting the importance of BIM with the challenges and the technological solution for implementation in public-private construction projects.
- A press event was held where the media visited the construction site and saw the benefits of working with BIM.
![a](https://gjcomunicaciones.com/wp-content/uploads/2023/02/a.png)
![Imagena](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagena.png)
![Imagen](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-.png)
![s](https://gjcomunicaciones.com/wp-content/uploads/2023/02/s.png)