Caso autodesk

MEDIA RELATIONS

OBJECTIVE:

strengthen Autodesk’s relationship with specialized and general media through a field visit that allowed us to communicate in Colombia for Autodesk, it’s client Conconcreto and the public institution IDU.

11 publications

Audience
210.986.042

STRATEGY:

create a narrative to explain with concrete and local examples how BIM and its adoption in public and private projects benefit citizens and the development of cities and simplify the construction language.

Tier 1 = 11

AD Value
$157.329.898.915
COP

PR Value
$471.989.696.745
COP

TACTICS:

We worked for hand in hand with Conconcreto and the IDU to draft a press release highlighting the importance of BIM with the challenges and the technological solution for implementation in public-private construction projects.
A press event was held where the media visited the construction site and saw the benefits of working with BIM.