Caso autodesk

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MEDIA RELATIONS

OBJECTIVE:

strengthen Autodesk’s relationship with specialized and general media through a field visit that allowed us to communicate in Colombia for Autodesk, it’s client Conconcreto and the public institution IDU.

11 publications

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Audience
210.986.042

STRATEGY:

create a narrative to explain with concrete and local examples how BIM and its adoption in public and private projects benefit citizens and the development of cities and simplify the construction language.
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AD Value
$157.329.898.915
COP
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PR Value
$471.989.696.745
COP

TACTICS:

  • We worked for hand in hand with Conconcreto and the IDU to draft a press release highlighting the importance of BIM with the challenges and the technological solution for implementation in public-private construction projects.
  •  A press event was held where the media visited the construction site and saw the benefits of working with BIM.
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