MEDIA RELATIONS
OBJECTIVE:
Posicionar a Meta como la compañía pionera en el
desarrollo y democratización de las tecnologías que construirán
el metaverso.
157 publications
8
13
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125
STRATEGY:
We partnered with Colombia’s top contemporary art fair Feria del Millón to offer consumers, clients and press an AR experience using effects on Instagram, so they could understand our vision for the metaverse with the technologies that are already available in the country. We used the GenZ channel Keep Up to reach young audiences.
Tier 1 = 90
Tier 2 y 3 = 67
National coverage
National coverage
TACTICS:
- Interviews tour prior to the Feria del Millón.
- Invitation of media to the Feria del Millón and management of interviews.
- Accompaniment of influencers at the Feria del Millón.
- Send press kit.
