Caso de éxito Pet Food Institute

Relationship with
Veterinarians

OBJECTIVE:

Position PET FOOD INSTITUTE among the Colombian veterinary guild as the leading company in matters of nutrition, well-being and health in dogs and cats.

STRATEGY:

Carry out informal talks among veterinary colleagues, led by the spokesperson for the Pet Food Institute in Colombia to discuss day-to-day nutrition issues with their patients.

TACTIC

Build relationships with the veterinary trade to position PFI as the leading organization for pet nutrition information.
9
breakfasts
69
vets reached

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