Caso de éxito Eaton

MEDIA RELATIONS

OBJECTIVE:

Position EATON in media as the leading technology company for power management solutions.

30 publicaciones

4
26
Audience
6.578.252

STRATEGY:

Create a narrative that unifies all lines of business under the umbrella of One EATON.

TACTICS:

  • Build strategic relationships with journalists and opinion leaders from Tier 1 and 2 media, as well as industry stakeholders.
  • Prepare content aligned with the agenda of media and company content based on its business lines.
  • Map favorable trends in the media that help strengthen EATON’s image in Colombia.
Tier 1 = 13
Tier 2 = 9
Tier 3= 8
AD Value
$147.084.642
COP
PR Value
$441.253.926
COP

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