MEDIA RELATIONS
OBJECTIVE:
Position EATON in media as the leading technology company for power management solutions.
30 publicaciones
![Imagen 1](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-1.png)
4
![Imagen21](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen21.png)
26
![Imagen 2](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-2-1.png)
Audience
6.578.252
6.578.252
STRATEGY:
Create a narrative that unifies all lines of business under the umbrella of One EATON.
TACTICS:
- Build strategic relationships with journalists and opinion leaders from Tier 1 and 2 media, as well as industry stakeholders.
- Prepare content aligned with the agenda of media and company content based on its business lines.
- Map favorable trends in the media that help strengthen EATON’s image in Colombia.
![Imagen 1](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-1-2.png)
Tier 1 = 13
Tier 2 = 9
Tier 3= 8
Tier 2 = 9
Tier 3= 8
![Imagen 5](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-5-1.png)
AD Value
$147.084.642
COP
$147.084.642
COP
![Imagen 0](https://gjcomunicaciones.com/wp-content/uploads/2023/02/Imagen-0.png)
PR Value
$441.253.926
COP
$441.253.926
COP
![444](https://gjcomunicaciones.com/wp-content/uploads/2023/02/444-1.png)
![333](https://gjcomunicaciones.com/wp-content/uploads/2023/02/333-1.png)
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![Imagen 1](https://gjcomunicaciones.com/wp-content/uploads/2023/03/Imagen-1.png)
![555](https://gjcomunicaciones.com/wp-content/uploads/2023/02/555.png)
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