MEDIA RELATIONS
OBJECTIVE:
Position EATON in media as the leading technology company for power management solutions.
30 publicaciones
4
26
Audience
6.578.252
6.578.252
STRATEGY:
Create a narrative that unifies all lines of business under the umbrella of One EATON.
TACTICS:
- Build strategic relationships with journalists and opinion leaders from Tier 1 and 2 media, as well as industry stakeholders.
- Prepare content aligned with the agenda of media and company content based on its business lines.
- Map favorable trends in the media that help strengthen EATON’s image in Colombia.
Tier 1 = 13
Tier 2 = 9
Tier 3= 8
Tier 2 = 9
Tier 3= 8
AD Value
$147.084.642
COP
$147.084.642
COP
PR Value
$441.253.926
COP
$441.253.926
COP
